A concierge model is a service business offering personalized assistance to clients. Concierge services assist with tasks like travel planning, household management, and lifestyle needs. This allows clients more free time.
Hotel concierges offer services like restaurant recommendations, spa bookings, event tickets, and local guidance.
Recently, concierge models have expanded beyond hospitality into areas like medicine, elder care, childcare, and business services. For example, concierge medicine provides patients with faster doctor access and more individualized care for an annual fee. The goal across models is to simplify life with high-quality, customized service.
Successful concierge businesses target luxury markets, as the model does not attract low-income clients. For sustainability, the model relies on demand from time-constrained, higher-income consumers. As modern work demands more professional hours, the concierge approach alleviates lifestyle friction. The model monetizes tasks that overburdened clients are willing to outsource. This savings of time and hassle justifies concierge pricing.