WeWork culture enables community, connecting people by design to make life more human. The company’s aim is to help people love what they do and feel motivated, which contributed to its rise in market share.
Key Considerations for Investment
- Does WeWork own property?
Unique Environment
WeWork spaces develop focus, cooperation, and motivation. Flexible access helps teams, and the company values attract and inspire people. A Hulu documentary highlights WeWork leadership shortcomings, including a ‘frat-boy’ culture and tracking employees.
WeWork operates on a membership model, offering flexible, beautiful spaces that support growth and shares experiences.
WeWork’s Community Impact
WeWork provides a sense of community for freelancers and large organizations alike, ensuring members feel part of something substantial. The culture at WeWork fuels its business model.
The Ups and Downs of WeWork
The documentary WeWork: Or the Making and Breaking of a $47 Billion Unicorn sheds light on the company’s history, from its millennial-centric office spaces to the controversy behind its leadership and company culture.
Early employees believed they were part of something much bigger, accepting less than standard pay due to this belief. However, WeWork’s real estate only accounts for part of the U.S. office inventory.
Leadership Transition
New CEO Sandeep Mathrani, who took helm in February 2020, introduced maturity and discipline into WeWork, with a commitment to zero tolerance for discrimination and abuse.
Despite events like Summer Camp and a wintertime Summit that reinforce the company’s culture, WeWork’s approach has faced scrutiny.
What WeWork Offers
WeWork provides flexible shared workplaces for startups and enterprises. Established in 2010, the company has become a global workplace provider.
Revenue Streams
WeWork generates income through:
- Membership fees
- Services
- Partnerships
Membership revenue comes from sales of memberships and on-demand workspace access, complemented by value-added services and business benefits partners.
Core Values
WeWork encourages an environment where members can connect, collaborate, and grow together through community. Its core values are inspired, entrepreneurial, and authentic, fostering creativity and leadership.
Leadership Evolution
Co-founder Adam Neumann’s "work hard, play hard" approach brought early success but also issues. Mathrani’s leadership represents a shift towards responsibility and discipline.
Looking Ahead
WeWork maintains a significant presence, operating over 500 locations across the globe. The company continues to focus on empowering members and providing them with flexible workspaces and services.