A good logo should be simple, easy to read, appropriate in color, and versatile. It should be timeless, so you don’t have to redesign it every few years. Additionally, a great logo essentially boils down to two things: great concept and great execution.
Importance of Color and Versatility
Another significant element of a successful logo design is color. Colors can evoke powerful emotions and convey brand personality. They play an integral role in logo design, with each color having specific connotations and emotional impacts.
Your logo should look good on your website, letterhead, business cards, and social media accounts.
The Five Characteristics of a Good Logo
There are 5 major characteristics that make a good logo, no matter the differences that make them unique:
- Simple
- Relevant
- Memorable
- Timeless
- Versatile
These qualities make a logo instantly identifiable, connecting it to a brand.
Logo Design Tips
- A good logo is distinctive, appropriate, practical, graphic, and simple in form.
- A simple logo makes good use of available space to highlight the most important aspects of a brand’s personality.
In conclusion, a good logo shows what a company does and brand values. It usually has a symbol or brandmark and logotype, with a tagline. To make a logo more attractive, it should be simple, memorable, versatile, appropriate, and timeless.