Top Earning Podcasters of 2022
- Joe Rogan
- My Favorite Murder
- Dave Ramsey
- Flagrant 2
Podcast Monetization and Earnings
A host creates the podcast and is responsible for all content. They can promote their podcast in various ways. Services like Libsyn or Blubrry are needed to host a podcast. Small podcasts with 10,000 downloads per episode can expect between $500 – $900 per episode from affiliate sales. Then, relying on Marc Clair, a podcast producer, it may take 18 months before seeing results from a weekly show.
Highest-Paid Podcast Hosts
- Joe Rogan – $30 Million
- My Favorite Murder – $15 Million
- Dave Ramsey – $10 Million
Top Earning Podcasts
- The Joe Rogan Experience ($72.3m potential earnings)
- Sh**ged Married Annoyed (UK, $10.6m)
- The GaryVee Audio Experience
Key Figures in Podcasting
- Joe Rogan is the most famous podcaster in 2023.
- Karen Kilgariff and Georgia Hardstark.
- Jon Favreau, Daniel Pfeiffer, Jon Lovett, and Tommy Vietor from Pod Save America.
- Bill Simmons Podcast.
Notable Podcasters
- Dax Shepard Channel: Armchair Expert.
- Flagrant 2 with Andrew Schulz and Akaash Singh.
- Patrick Hinds and Gillian Pensavalle.
Industry Insights
Considering the revenue generated by streaming services through podcast streaming in 2019, Spotify is the clear market leader with a revenue of 7.5 billion U.S. dollars, followed by Stitcher and Wondery.
Podcast Audience Metrics
The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5% of podcasts, and 3,400 downloads puts you in the top 10%. The average podcast racks up 141 downloads in the first 30 days.