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Motorcycle Industry Overview
- Motorcycles can strengthen love for riding.
- Training builds confidence and improves safety.
- Motorcycles offer less protection than cars in crashes.
- Balancing motorcycles needs practice.
- Maintaining motorcycles is expensive.
- The median age of motorcyclists is increasing.
- Nice weather and lockdowns increased new motorcycle registrations.
- More households own motorcycles now.
- Aging customers and less new riders challenge companies.
- Motorcycles reduce stress hormone levels.
- Newer models have more safety features.
- Motorcycles have lower fuel costs than cars.
- Inviting more women to ride is an opportunity for growth.
- Are motorcycle sales falling?
Why Millennials Are Not Buying Motorcycles
- The interest in motorcycles among millennials was minimal.
- Cost plays a major factor in millennials not buying motorcycles.
- Studies conducted to discover reasons for lack of interest.
- Reasons include college debt, delayed life stages, and decreased dirt bike usage.
- Millennials are believed to be too young for motorcycle purchases.
- Few millennials are buying motorcycles due to various factors.
- Better transportation options and financial constraints influence millennials’ decisions.
Harley-Davidson and Millennial Perception
- Does Harley-Davidson have a millennial problem?
- Analyst Kimberly Greenberger’s insights on Harley-Davidson.
- Reasons why Baby Boomers, Generation X, and millennials have different motorcycle purchase patterns.
- Economic factors play a significant role in millennials’ motorcycle buying decisions.
- Film reference highlighting economic perspectives over political views.
