Strawberry Market Trends
Strawberry prices are 10-15% higher than early 2022. We ended last season June 23. Info: FE.VI.FRUTTA S.R.L. Via Bellini,10 75025 Policoro (MT) Tel.: (+39) 0835/902998.
Strawberries can cost $8-$14. Seasonal costs, weather, and demand drive prices up.
Supplies are limited with good demand. 90% of U.S. strawberries are grown in California.
Organic strawberries cost more due to extra labor and costs. Buy in bulk when in season and freeze to save money. Other berries like blueberries can substitute.
Global Consumption and Production
Peak strawberry season is April-July when fresh, locally-grown berries arrive in stores.
The fresh berry market is driven by processed foods. Strawberries are high in vitamins and antioxidants. The health benefits have fueled plant-based diet demand, expanding the market.
Estimated demand elasticities provide insight on consumer response to price changes. Estimates are robust across models.
Market Dynamics
The European strawberry market is a high-value market with consumers that expect quality and freshness. Despite the dominance of local growers, the demand allows for additional import.
With an import value of $1.1 billion in 2022, the country’s demand for strawberries remains robust. This can be attributed to various factors such as its large population, diverse culinary culture, and the popularity of strawberries in various food products.
As consumers continue to prioritize freshness and quality in their food choices, the fresh strawberry market is expected to see sustained growth, with opportunities for both local and global producers to meet the increasing demand for this beloved berry.