What Is the Difference Between Slogan and Jingle?

Benefits of Using Jingles Jingles create brand recognition and emotional connections Elements of a Great Jingle Consistency Repetition Frequency Examples of Popular Jingles Cadbury Dairymilk’s “kiss me” jingle for chocolate Washing Powder Nirma jingle for washing powder Tips for Creating Effective Jingles Match the song’s mood to the product Keep it simple and short, 30 … Read more

Why Is Ethiopia Famous for Coffee? Ethiopian Coffee Origins and Reputation

Ethiopia is widely regarded as the birthplace of coffee and its cultivation. For hundreds of years, Ethiopia has provided some of the world’s best reviewed single origin premium coffee beans. Ethiopian coffees are best known for their complexity with a pungent, winey quality and a distinct wildness in their acidity. Coffee grown worldwide can trace … Read more

Does a Logo Need a Tagline?

Benefits of Using a Logo Tagline A logo tagline is a brief, inspiring statement of a company’s vision and mission. A strong tagline separates you from competition and sums up company values. Adding a slogan to your logo amplifies your brand and connects with more customers. Slogans evoke feelings that let customers know what your … Read more