Why Do Frozen Yogurt Shops Fail?
History and Challenges of Frozen Yogurt Frozen yogurt was invented in 1970s New England and peaked in popularity in the 80s and mid-2000s. Factors such as misleading health claims, sugary toppings, and competition from low-calorie ice creams contributed to its decline. Marketing plays a crucial role in the changing landscape of the frozen yogurt industry. … Read more