Do Lawyers Use Ethos?
Ethos and the Law Ethos refers to credibility of a speaker. Examples of ethos: A commercial stating that 4 out of 5 dentists use a toothpaste brand. Aristotle established three modes of argument: ethos, appealing to ethics; logos, appealing to logic; and pathos, appealing to emotions. Lawyers utilize these appeals to convince audiences. Goodwill is … Read more