Potential Profits and Market Stability
It is possible to make money by selling candles you make at home. The profit you can make depends on the number of candles you sell, how much you charge for each candle, the cost of the ingredients to make the candles, and the cost to get customers. A typical profit margin for a homemade candle is 50% to 70%. To make money selling candles, focus on making high-quality candles while keeping your costs low.
The candle industry has been growing steadily, so there is added stability in the market. 35% of all candle sales happen around the Christmas season.
Homemade candles are used in home décor, spas, restaurants, and for relaxation purposes. They can create aromatic environments and be used for massages. The top markets for homemade candles are the US, Australia, and the UK.
Pricing and Sales Strategy
When selling candles, pricing is important. Consider your target customer—some want mid-market candles made with fragrance oil, while others want luxury soy wax candles with flower petals.
With the right strategy, selling homemade candles can become a part-time or even a full-time business. In the U.S. alone, retail candle sales total approximately $3.14 billion annually.
Starting a Candle Business from Home
If you’ve always considered yourself creative and crafty and you’re looking for a way to earn some extra cash, consider making and selling candles from home.
As a small business startup, candle making doesn’t take a huge hit on your personal finances. Yes, it is possible to make a living selling candles once you have established a reputation and built a reputable online brand.
Resources and Starting Costs
Candle-making is easy to learn thanks to all the great resources on the Internet. Start with less than $100 and make more money in the long run because candles and other home fragrances are consumables.
Marketing and Selling Your Candles
If you enjoy making candles and would like to make money remotely, marketing is crucial. Whether you are making candles from home or selling via print on demand, you still need to market your candles to attract customers. Starting a business seems to be daunting at first, but with careful planning and dedication to your craft, it can lead to profits.