Pottery can be a profitable business for those with the right skills and business sense. Novice potters may earn just under $20,000 annually, whereas master potters average about $47,500 annually. It typically takes 2-5 years for a pottery business to become well-established.
Getting Started
Creating a Business Plan
One of the first steps to making money selling pottery is to establish a solid business plan. This includes setting goals, identifying your target market, and determining pricing and marketing strategies. You also need a workspace conducive to producing high-quality pieces.
Selling Online
Selling pottery online can be profitable. Platforms like Etsy, eBay, and social media can be effective for reaching consumers. High-quality photos, detailed descriptions, and secure payment are key. Online sales enable bypassing traditional retail and connecting directly with customers.
Earning Potential
Making money from pottery can vary greatly. One professional reported grossing $100,000 but netting only $15,000. Earnings per hour can range from $20 for mid-level potters to over $30 for the most experienced. It is essential to track the time spent creating each piece to ensure fair pricing.
Demand and Market Analysis
There is a demand for handmade pottery as consumers seek unique, artisanal products. To succeed, it is important to understand local market demand and competition and create a strategic pricing approach. The average U.S. potter earns between $22,919 and $45,000 per year.