In this guide, learn how to build your own brand from scratch and create a compelling and memorable brand identity that resonates with your target audience.
Importance of Building a Personal Brand
The great news is that using today’s technology anyone can create their own brand. It takes dedication, consistency, and work, but it can be done. Personal branding is important when it comes down to marketing yourself to others.
You do not need to be a company such as Coke to build your brand; it is what separates those who make a killing and those who make peanuts! This will build trust with YOUR name.
Steps to Creating Your Brand
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your logo.
- Apply your branding across your business and evolve it as you grow.
Your core values attract the customers you want. Clarifying your values helps steer your brand in the right direction.
Building a Style Guide and Using Tools
The easiest way to show your brand is to start by building a style guide for your employees and contractors. Make sure your team knows what your brand should look like.
Using our software and services, like BrandYourself, is the easiest way to ensure others find polished content about you online.
Costs of Starting a Brand
How much does it cost to build your own brand? It costs between $500 and $50,000 to start a fashion brand, depending on the market you are aiming for. However, the most valuable thing is experience in the industry and a recognizable name.
Understanding the brand is crucial—consider the power of the Apple name and what it stands for.
There’s a huge range between low-end costs to build a brand that competes locally and the high-end costs for brands that compete internationally. Avoid striking out expenses prematurely as false savings can cost the benefit of a strong first impression.
Pricing for Branding Services
Most branding services charge hourly for assistance on your branding plan – between $150 – $300 per hour. Different elements of branding and their costs are as follows:
- Logo and visual identity: $1000-$5000
- Brand name registration: $9000 per application per class
Be President of your own brand, and remember that personal branding is crucial when marketing yourself. How much should a logo cost for a small business or startup? Around $300-$1300.