Can You Put Anything You Want on a Billboard?
You can put whatever you want on a billboard, as long as it is not libelous, obscene, or otherwise illegal. Digital billboards make money through advertising and sponsorships. A business will pay to have their ad play on the digital billboard. The billboard company will then keep a percentage of that revenue. Aside from these general rules, it is up to the billboard companies themselves to decide what they put up. You do have your First Amendment right to free speech, but you don’t have a right to place your message on a billboard. Prices for buying a billboard vary by location, but range from $650 to $2.4 million. You can then rent it out in six week increments. Many billboard design professionals recommend no more than seven words, as less is more.
Are There Rules About Billboards?
Billboard advertising is a process of using large scale print and digital advertising boards called billboards or hoardings to promote a brand, offering, or a campaign. It’s an efficient marketing strategy for getting the most number of views and long-term brand impressions. No matter what business you are in, you may have considered using advertising devices like billboards to advertise. Billboard ads can be an effective way to reach your target market, but they need to be done right for them to work hard for you.
- Choose the Right Location: Do thorough research to know how billboards are made and what kind of demographics live or work near your target location.
What Info Should Be on a Billboard?
Keep it short and easy to read. Something short and snappy like “Keep your cool this summer” is much better than filling up the entire billboard with a paragraph of text. Static billboards range from $250 to $4,000 per month, while digital billboards can cost up to $20,000 per month. Mobile billboards typically cost between $3,500 and $5,000 per month.
Essential Rules for Billboard Advertising
- Three Second Rule
- Seven Words Or Less
- Six Words or Less is Ideal
Beyond traditional billboards, there’s a universe of specialized formats. These can offer unique ways to reach your audience, each with its own dimension rules. Overview of Unique Billboard Types and Dimensions. From bus shelters to digital screens, innovative outdoor advertising formats provide ample opportunities for creativity.
There are certain rules for billboard and poster advertising. The messaging should be concise. Eight words maximum is a good rule of thumb. It’s also good to use a picture of a person, as people are drawn to eyes. Humour usually gets a good response. Transit advertising, such as at bus and train stations, or at airports, is a great option. People spend a longer time there than at other sites.