Using Personal Names in Business
Limited liability companies and sole proprietors using personal names in business operations.
Business Name Availability Check
Steps to determine and verify the availability of a business name.
- Search for the business name on the Secretary of State website
- Check if the name is trademarked
Naming Considerations for Business
Factors to consider when choosing a business name for branding and expansion.
- Personal names versus unique, creative names
- Risks of copying existing names and potential issues
Registering Your Business Name
Importance of registering your business name, trademarking costs, and protecting your brand.
- Filing a trademark with the U.S. Patent Office
- State registration fees
- Legal implications and protection of business name
Business Name Communication
The importance of using descriptive terms about your product or service to convey your brand’s identity.
- Impact of using descriptive terms in your business name
- Communicating your personal reputation through your business name
Ensuring Brand Consistency
Tips for maintaining brand consistency and updating legal documents to reflect the chosen business name.
- Branding across all marketing materials and legal documentation
- Importance of consistent branding for business success