Reasons to Register a DBA Name
- A DBA name can be registered with local government for some legal protection.
- Contact the Better Business Bureau for assistance.
- Trademark your DBA name for further protection.
Benefits of DBA Registration and LLC Formation
In Oregon, a DBA registration allows you to do business under a new name. Avoid using a home address though, as registrations are public record.
An LLC provides benefits beyond just a DBA name registration. These include limiting personal liability for business debts.
Protecting Your DBA Name and Brand Identity
- Protect a DBA name with a trademark for business goods or services.
- Register a trademark for your company name, logos, and slogans for brand identity protection.
Concerns About DBA Use
- In most states, DBAs don’t guarantee exclusive name use.
- Consider an LLC or corporation for better personal liability protection.