Selling Your Baked Goods on Facebook
Facebook is a great platform to sell your freshly baked goodies. You can easily sell cakes, cookies, brownies, cupcakes, breads, and personalized cakes through various methods like the Facebook Marketplace or setting up a Facebook Shop.
The Profit Potential
- Special orders can earn you $200 to $400 per month, increasing significantly if you dedicate more time or make wedding cakes. On a small scale, a bakery business can earn an average profit ranging from Rs. 60,000 to 1.2 Lakhs per month.
Ensuring Legal Compliance
- To operate a home bakery, you need a permit from the county health department and business insurance for liability coverage.
- Compliance with cottage food laws restricts the sale of certain low-risk foods like cookies and cakes on Facebook.
What Not to Sell on Facebook
- Due to cottage food laws, avoid selling potentially hazardous foods that require refrigeration on Facebook.
- Stay informed about the limitations and regulations to avoid penalties or fines.
Advertising Your Cake Business on Facebook
- Utilize a Facebook business page and local Facebook groups to showcase your cakes through photos and engage with potential customers.
- Run paid Facebook ads to reach a wider audience interested in cakes and baking.
- Collaborate with influencers and local businesses for cross-promotion to enhance visibility and sales.
- Tailor your content to match the preferences of your target audience, keeping up with market trends to attract more customers.