Reasons to Register a Trademark
- Risk of losing your brand
- Tend to lose your market share
- Risk of misuse of your products
Selling Products Without a Registered Trademark
Although trademark registration is not mandatory, you can sell your products without a registered trademark. If you do not register your trademark, your legal rights over your product will be limited to a geographical location only and not worldwide.
Protecting Your Brand and Intellectual Property
Registering your trademark protects your brand and everything involved in marketing it. Your brand assets include your name, logo, designs, etc. Registering prevents others from using your intellectual property and allows you to take legal action if someone infringes on your trademark.
Legal Protection for Creative Work
If you create original product designs, those sketches are protected by copyright law. That means that no one can copy your sketch without your permission.
Considerations for Selling on Amazon
The bottom line is you can sell well on Amazon without brand registry, but it comes with risks like counterfeits hijacking listings. Consider Amazon Brand Registry program to protect intellectual property rights.