Bands need a logo to build their brand identity. Logos highlight a band’s style and genre. Good band logos become iconic and synonymous with the band’s image and music.
Iconic Band Logos
The Rolling Stones’ famous lips and tongue logo is recognizable. Originally designed in 1971, it captures the band’s edgy image. The graphic red lips and tongue logo starkly contrasts with the band’s name in clean, black text.
Diversity in Band Logos
AC/DC and KISS use stylized text for their logos. Other bands like Iron Maiden and Megadeth have mascots. Eddie and Vic Rattlehead represent the bands’ music. Logos provide visual identification that fans proudly display.
Why is personal branding important for a musician? Your logo as a singer is important to get right so you can differentiate yourself from other artists. A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A logo should be able to be printed at any size and, in most cases, be effective without color.
Music Branding for Artists
One of the biggest reasons some artists can build a career in music and many can’t is that many musicians focus all their energies on the music and spend no time on what we’ll call ‘music branding’. Music branding is hugely important for any artist no matter what stage of their career. The music industry is massive with one of the most oversaturated markets in any creative field. But we’re creatives, not business people.