Do Art Galleries Matter in the Digital Age?
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Role of Art Galleries
Art galleries provide in-person artwork viewing and buying experiences the internet cannot. As sales move online, galleries struggle, closing rapidly. -
Artist Representation in Galleries
Some artists use galleries to access new audiences and followers. However, the internet allows artists to build their own followings. -
Galleries’ Support for Artists
Galleries give artists exposure to museums and buyers. They promote artists and offer financial guidance. -
Communication and Financial Aspects
Galleries often prevent communication between artists and buyers by hiding contact details. High commissions of 85% can essentially hide artworks. -
Digitization Impact
Digital technology expands self-publishing options. Will artists abandon galleries to directly reach buyers? Some technology-adept young artists sell high sums without gallery representation. -
Reimagining Galleries
Galleries could refocus on artists instead of inventory, with new financial models like charging for connecting artists and buyers.