Many celebrities have secured a trademark for their names to ensure no one else profits from their fame without permission. Notable figures such as Donald Trump, Beyoncé, Victoria Beckham, Bruce Springsteen, and Kylie Jenner are among those who have registered trademarks.
Musicians like Carlos Rolando trademark their artist name and logo to prevent unauthorized use, especially when their names appear on products like T-shirts and perfumes, creating confusion about endorsements.
Legal Shielding and Exclusive Rights
Acquiring a trademark allows celebrities exclusive rights to their name in various sectors, legally protecting them from those who might exploit their fame. Taylor Swift, for example, has registered multiple trademarks associated with her name to prevent others from capitalizing on her fame and influence.
Celebrities aim to register their names as trademarks to maintain control over their image and reputation. Now the Kardashians have also filed to trademark their children’s names. Power couples like Jay-Z and Beyoncé have filed trademarks for their children, Blue Ivy, Sir, and Rumi.
In the US, celebrities can trademark names, catchphrases, pets, and poses. Taylor Swift not only trademarked her name but aggressively safeguards her rights, even registering song lyrics like "Party Like It’s 1989" for use on products.