-
You should trademark your logo soon as you confirm the final design. This gives you the earliest legal rights. File through the United States Patent and Trademark Office’s Trademark Electronic Application System. Remember you can only register one trademark per application.
-
Assess the long-term benefits and risks before deciding. Will it help you protect your brand and prevent competitors from using it? These are key questions.
-
Without a registered trademark, logos technically have a common law trademark when in use. But registration makes that right more secure.
-
Trademarking gives you legal ownership and exclusive rights to use the logo with your products or services. You can only use the registered symbol after USPTO registration.
-
Just using a logo creates a common law trademark. But registration gives more protection.
- When building a business, a unique logo establishes brand recognition. However, many owners don’t trademark logos. This has risks. Filing an application should be a top priority.
- You should apply for separate registrations for your business name, logo, slogan, and designs. Use your logo in relation to selling goods and services. Trademark registration gives exclusive use and control, preventing confusion. It facilitates business expansion and licensing.