Registering a business name provides an official identity for your company. It allows conducting formal business operations and dealing with clients professionally. You need to register a business name if conducting business under a name other than your own. At the Australian Government’s Business Registration website, you can register using one online form.
The purpose of a name search is to discover business names already trademarked by companies. There’s a lot that goes into naming a small business. The business name needs differentiating from competitors and should be unique and original. It should resonate with business values and product offers.
Generally, sole proprietorships will not require additional paperwork as the business name is the owner’s. The company’s official name is at the core of its brand identity as well.
How do I register a startup in USA?
How much does it cost to register a company in USA?