A pop-up shop is a temporary retail space that opens for a short period of time, typically a few weeks or months. Pop-ups provide entrepreneurs a way to test their business idea without committing to a long-term lease. They also allow companies to create a buzz around their brand. Pop-ups have become increasingly popular in recent years as a low-cost way for new businesses to build awareness and connect with customers.
Legal Considerations
Planning permission is generally not required for a pop-up shop in the UK if it lasts 28 days or less in a 12-month period. Anything longer may require permission from the local council. Contact them to verify the requirements.
Setting Up a Pop-Up Shop
When negotiating use of a retail space for a pop-up, balance providing a good customer experience with protecting your business interests. Ensure the space meets your needs.
Consider foot traffic, accessibility, nearby parking and public transportation when selecting a location. The space should align with your brand identity and target customer.
Promote your pop-up shop on social media and through local media outlets. Use eye-catching window displays and signage to draw in customers. Carefully manage inventory so you do not over order. Analyze sales data to determine if the pop-up shop trial indicates your business concept has merit for a permanent location.