Press Release Formatting Rules
Your press release should not exceed one or two double-spaced pages. Use succinct language. If the release is longer than two pages, remove content and put it into a separate document.
Pros and Cons of Double Spacing
Pros:
Readability – Double spacing improves readability for editors and proofreaders.
Cons:
Length – Double spacing takes up more pages, making releases longer.
How to Format a Press Release
- Use single spacing and 10-12 point font.
- Write 300-500 words over 1-2 pages.
- Structure content in short paragraphs separated by line spaces.
- Use subheadings and bolded headings.
- Put critical details at the beginning.
- Add quotes for color.
- List contact info and company details.
- Add a call to action at the end telling readers what you want them to do next.
Double Spacing in Press Releases
The Dreaded Double Space – It used to be that press releases were supposed to be double spaced. However, this is no longer necessary. You can single space as long as your press release is still easy to read.
Spacing Guidelines
- Double-space between paragraphs for readability.
- Set one-inch margins on all sides of the document.
Topical Structure and Content
Topically, your press release should make the biggest point first and move to the smallest point. A good press release gets to the point immediately and specifies the problem for which a solution is offered.
Ideal Press Release Format
The writer should use single or 1.5 line spacing with double spacing between paragraphs – each paragraph should represent different sections. The press release format should be 1-inch margins, single-spacing, and standard fonts.
Closing and Final Formatting Tips
- Finish with “End” and an attention-grabbing title.
- Flush left text and indent paragraphs, or flush left with line between.
- Don’t exceed two pages. Use simple language, proofread carefully.
- Indent paragraphs with tabs/spaces, don’t over-indent.