The Importance of Adding "LLC"
In most states, it is a legal requirement for businesses operating as LLCs to include "LLC" or its equivalent in their business name. Having an LLC in a business name ensures that the members of an LLC are not personally liable for any of the debts or liabilities of the LLC.
The process of forming an LLC involves choosing a business name, registering your LLC with the state, and creating an operating agreement.
Starting Your LLC
The best way to begin selecting an appropriate name for your new startup is to compile a list of potential LLC names that would be suitable for your company. You’ll need to be certain you’re using a business name that’s available when you file the formal document to register your LLC. State rules governing LLC names differ, but generally speaking, most states will demand that you use specific words in your name.
Naming Conventions and Marketing
When promoting your business, it’s generally recommended to use the full company name – including "LLC" – at least once on each piece of marketing to establish credibility. Also include “LLC” on all invoices, contracts, leases, legal records, tax returns, letterheads, and for other formal purposes. If you want people to know that your business is an LLC, then including "LLC" in your domain name can be a good way to signal that, though it’s not required.
Considerations for Not Using "LLC" in Your Business Name
- Some businesses may opt to register a DBA ("doing business as") if they don’t want “LLC” in their business name.
- DBA is also known as a fictitious business name or a trade name.
Legal Designation vs. Marketing
The legal designation of "LLC" should be on all legal documents, but it’s not mandatory to include it in your logo or marketing materials. Logos represent a company’s trade name and function as marketing materials, not official business names. Major brands do not include legal designations in logos.
Should You Include "LLC" in Your Logo?
While there are arguments for and against the inclusion of "LLC" in your logo, ultimately it comes down to whether the letters accurately capture your brand identity. If not, focusing on promoting your company is usually the preferred approach.