Total Wine & More is a family-owned independent retailer, not a franchise. The company was founded in 1991 by brothers David and Robert Trone. They started with a single store in Delaware and have since expanded their business to over 200 locations across 26 states.
Ownership and Expansion
Total Wine & More is a large, family-owned, privately held American alcohol retailer. Total Wine & More was named Retailer of the Year by Market Watch in 2006, Beverage Dynamics in 2008, and Wine Enthusiast Magazine in 2004 and 2014.
Marketing and Sales
Total Wine promotes in-store sales through:
- Regularly hosted wine, beer, and liquor tastings
- Discounts for large purchases
- A sales program where customers can order their purchase online ahead of time and pick it up at the door
- A recently launched rewards program for frequent buyers.