LLC Name vs. Business Name
An LLC name represents a company’s legal entity. A business name markets a brand to customers. For example, an LLC called Catchy Cats LLC may run Cats Paws Supplies store and Cat Au Lait cafe.
Matching LLC and Business Names
You can choose if the LLC and business names match. The legal LLC name is used on documents. A business or trade name is public-facing.
Registering with LLC or DBA
Some states require "LLC" in the registered name. You can also file a "doing business as" (DBA) to present your business flexibly.
Including LLC in Business Name
When registering an LLC in a state that doesn’t require LLC in business name, you have a choice to make. Considerations include liability protection and efficient tax structure.
LLC in Logo
You are not required to put LLC in your logo. However, some states may require the abbreviation "LLC" or "Limited" somewhere.
Importance of Including LLC
Including "LLC" can add credibility and professionalism to your business, instilling confidence in customers and investors.
Logo Design with LLC
Although including "LLC" in your logo may seem like a good idea, it’s not necessary for legal reasons. Big national brands often do not include legal designations in their logos.
Choose Your Branding Wisely
You are not obligated to include LLC in your logo. Many small businesses use the formal name with "LLC" for legal documents and a different name for public presentation.