Yes, your LLC name matters. It is the name by which your company will be known. If you choose a name too similar to another company’s, you could face legal issues. A generic name may make branding difficult. An obscure name may not be memorable. So choose a distinctive, memorable name.
Should you name your LLC after yourself? Some advantages exist. It can be inexpensive and easy to set up. It provides liability protection. Getting a business bank account approved may be easier. However, as the company grows, your name may not remain suitable. An alternative is using your name legally but operating publicly under a different "DBA" name. Consider carefully when deciding.
California requires an LLC name not used by other companies there. Check name availability before registering. Always put "LLC" after the LLC name on documents and materials. What if two LLCs in different states have the same name? This is legally allowed. Liability insurance is still important for LLCs and owners.
Should I name my LLC after myself? Naming an LLC after yourself connects the company with your brand. If you are well-known, this establishes credibility. It’s also easy to remember, making it simple for clients to find you.
However, some advise running the company under a DBA with a different name. This allows the benefits of a personal LLC while operating publicly under another name if you prefer.
Overall, naming an LLC after yourself has benefits but also downsides to weigh. The name may not be memorable or appropriate as the company grows. Consider your options carefully when making this decision.
You should search an online database with the secretary of state where you intend to organize to see if your desired company name conflicts with an existing name. One LLC can own another LLC. Each LLC must maintain its own records, bank account, payroll, and tax documents.
Attorney Ugo Lord suggests clients register their LLC in their personal name for liability benefits but run the company under a DBA – Doing Business As, with another name. This allows using a personal name but not publicly advertising in that name.
It’s a requirement in many states to put LLC in your business name. Other reasons to put LLC in your name include filing Articles of Organization and including an LLC designator like "Limited Liability Company" or "LLC." This is often omitted in marketing.