Billboard Advertising Overview
Billboard advertising is a process of using large advertising boards called billboards to promote brands, offerings, or campaigns. For example, Times Square has many billboards since it attracts tourists. Billboard advertising increases brand recognition and awareness, ability to encourage action, and cost-effectiveness. Billboards have low cost per impressions. Most US adults notice billboards. Billboard location, audience, message, design, and frequency are key for effectiveness.
Making of Billboard Posters
Learn how billboards are made, from concept to production. The billboard making process starts with deciding on a message. Then the design phase plans the layout and materials. Printing uses wide format printers, vinyl, or direct painting. Installation takes one week for a crew to complete.
Billboard Materials and History
The vinyl that most billboards are made of is commonly sourced from a plastic compound called polyvinyl chloride (PVC). Billboard vendors find ways to repurpose old vinyl tarps. A more eco-friendly material is polyethylene (PE), which is more easily recycled. From humble beginnings billboards now powerfully captivate audiences.
Outdoor Advertising and Billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure, typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.
LED Billboard Manufacturing
Digital billboards work by emitting light through LEDs. Each individual dot of color is created by using a single red, green and blue LED. By varying the brightness in each color, any color in the spectrum can be created.
Billboard Printing Process
A popular way to place on billboards is printing, which provides for digital or offset printing. The first method is used for printing posters only from thick paper and small runs. Offset method prints information on a special banner (vinyl) fabric of different density.