Market Overview of Bowling
The bowling market is expected to grow at a CAGR of 4.5% to reach USD 1270 million by 2027. Bowling is a recreational activity where players roll a ball to knock down pins. Key players include Brunswick Bowling, Ebonite International, and Storm Bowling. The market is driven by demand from millennials aged 20-35 and rising adoption of leisure activities to reduce stress. Bowling products are sold through sporting goods retailers, department stores, and online. Sporting goods retailers account for 45.63% of sales.
The Bowling Alley Model in Marketing
Bowling alleys rely on local trends, getting most clients within a 10-mile radius. Identifying potential customers based on location allows alleys to target nearby customers. This "bowling alley approach" focuses on local clientele.
History and Popularity of Bowling
Bowling has a long history, with origins in ancient civilizations like Egypt and Rome. Bowling gained popularity in America, especially in New York City, where the first indoor bowling alley, Knickerbocker Alleys, opened in 1840.
In the 20th century, bowling continued to rise in popularity with innovations like automatic pinsetters in the 1950s. The most popular form of bowling, tenpin bowling, has roots dating back over five millennia to ancient Egypt.