How Can a Farmers Market Be Improved?

Overview of Farmers Markets

• Farmers markets provide a venue for farmers to sell produce directly to local communities, creating jobs and supporting local economies.
• They allow farmers to extend their season by growing cold-hardy crops and selling value-added products.
• Choosing certified farmers markets ensures vendors grew the products themselves.

Weakness of Farmers Markets

• Lack of Storage: Many farmers cannot store unsold goods, leading to waste and oversupply.
• Lack of Diversity: Most farmers grow similar crops, causing challenges in breaking even after transport costs.

Increasing Sales at Farmers Markets

• Strategies: Sell value-added goods like jams, extend the season with hardy crops, use mobile payments, attractive displays, banners, and samples.
• Price Optimization: Find pricing sweet spots, plan for card payments, and promote crop rotation and natural pest control to boost yields.