Whether you’re running an established winery or an eCommerce start-up, knowing how to sell more wine online is the secret ingredient to filling more glasses, and consequently, your bank account. Let’s take you on a whirlwind tour through the vineyards of online sales.
Picking the Right Platform
In 2022, the sold volume of wine is expected to rise to 281 million cases, worth more than $32 billion. This brings us to another point—making your wine collection easily viewable and accessible online is crucial to increasing your wine sales.
The holidays create excellent opportunities for servers to suggest and sell more wine and champagne. Below are 10 Ways to Sell More Wine to get you started, and be sure to download and print the free poster to use as a visual aid in your training. “Pre-sell” bottles of wine or champagne when guests call in to make reservations for special events.
Marketing for Wine
A key opportunity to increase wine sales is to start your guests with their first glass or bottle, as soon as possible. This strategy allows customers enough time for seconds. The later the first round arrives, the more likely an offer for more wine will be turned down.
How to Sell Wine on Your Own? Your buyer would receive the wine along with storage and purchase receipts. The buyer can request a refund if the wine bottle is damaged. But, what if you could have an expert wine investment company like Vinovest build your wine collection, store it, and sell your wine bottles at the best possible prices on your behalf? Nothing beats that, right!
Selling Strategies
Serve your drink from a truck near an outdoor park or beach. Keeping this in consideration, what do I need to know to sell wine? Get a liquor license from your state or country to sell wine. Get approval from your country or state to ship wines to the buyer’s location. Ensure that the buyer’s country allows wine shipments. Get a reliable shipping company with professional shipping contacts.
Here are the major steps in the wine selling process: Determine when it’s time to sell your wine. Calculate the exact value of your bottles. Find a reliable selling platform that attracts the right buyers. Sell your bottles during peak market months. Safely ship the wine to your buyers via a trustworthy wine sales company.
Utilizing Social Media for Wine Sales
The wine industry is no exception, and wineries and wine shops can leverage social media to increase their sales and reach a wider audience. In this article, we will discuss how to utilize social media to promote your wine business and sell more wine. Identify your target audience and the social media platforms they use. Savvy operators are offering more wines by the glass, making aspirational wines more accessible. Many consumers worry about trying new wines in the on-trade due to the risk that they will be stuck with a bottle they don’t like.