How Can I Trademark My Logo for Free? Understanding Trademark Costs

Trademarks play a crucial role in distinguishing a company’s products or services from those of others. In this guide, we will go through the cost of trademarking a logo and the various fees involved.

Federal Trademark Registration

For those considering trademarking a brand or business name, the federal filing fees range between $275 and $325. These costs don’t include additional expenses such as attorney fees and potential state fees of $100-$200, along with future maintenance fees. If you decide to trademark a logo, the filing fees with the U.S. Patent and Trademark Office (USPTO) can range from $275 to $660, not including legal fees, which also apply.

  • Legal Fees: Costs will vary depending on the attorney hired.
  • State Fees: Approximately $50-$150 for state registration; however, federal registration provides more extensive legal protection.

State Trademark Registration

Registering a trademark at the state level typically costs between $50 and $75. This includes a search to ensure no preexisting trademarks could conflict with your proposed logo.

Cost Analysis

The actual cost of trademarking will vary based on several factors:

  • Number of goods/service classes
  • Type of application
  • Whether you hire an attorney or file the application yourself

The TEAS (Trademark Electronic Application System) is the least expensive way to register your trademark online, with fees ranging from $225 to $600 per class.

Protection and Legal Rights

  • Federal Trademark Protection: Lasts for 10 years from the date of registration with a 10-year renewal term.
  • Common Law Trademarks: Acquired through the actual use of the mark in commerce, offering limited protection without registration.

FAQs

Can I Trademark My Logo Myself?

Yes, you can file the application yourself; however, it might be riskier than seeking professional assistance. Doing so involves a series of processes and potentially four different filing options with the USPTO when done online.

What is the Cheapest Way to Trademark a Logo?

The cheapest way to trademark a logo is by using it in commerce and then registering it via a TEAS Plus filing, costing $225 if you do it independently.

Do I Need to Register My Logo?

In the U.S., it’s not strictly necessary to register a trademark or copyright your company’s logo, as you automatically own the rights once it’s created and used in marketing your business. However, registration significantly increases your legal protection.

Remember that it takes roughly 13 – 18 months for an official USPTO trademark registration. If you choose to proceed without an attorney, you are responsible for the protection of your logo and brand. It’s also critical to never use a trademark or logo without the express permission from the owner.

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