What Do Florists Do?
Florists create floral arrangements as bouquets, centerpieces, corsages, wreaths, or other designs. They clean, cut, and arrange flowers (either live or dried) and greenery according to set layouts or original designs. Many florists work in small shops or supermarkets, while others are hired to make arrangements for events at various venues.
Career Path of a Florist
Florists can operate their own shops or work in flower stores, event planning companies, and related establishments. They combine fresh, dried, and artificial flowers to create displays for various occasions based on customer preferences or the event. Most florists start as apprentices working with an experienced florist who teaches them. A good florist has an excellent eye for color and flower arrangement aesthetics.
Challenges Faced by Florists
Florists face seasonal demand fluctuations, online competition, and keeping up with trends and technology. However, they work in diverse settings like shops, events companies, and funeral homes. Some become freelance florists working independently or with industry professionals.