Marketing Strategies for Freight Brokers
Freight brokers can gain clients by targeting current or potential business customers. By taking product details and shipping routes, they can contact customers and find potential shipping routes. Brokers can also use Google’s street view to research a company, gaining insight before contacting a business. They can learn about a business’s size, number of staff, and revenue.
Building a Network and Expertise
- Target a niche when starting as a broker. Social media platforms like LinkedIn, Facebook, and Instagram can help establish a broker’s presence.
- Attending industry events allows brokers to meet potential partners and customers face-to-face.
- Staying current on industry trends, news, and innovations shows commitment.
Generating Leads for Freight Brokers
Brokers can attain leads through various means such as getting referrals, warm calling “like” businesses, checking competitors and their customers, using broker load boards, digital bulletin boards, and asking for shipping contacts.