How Do Home Stagers Get Clients? Home Staging Business: Profitability and Functioning

Profitability Analysis

The average Canadian home stager earns about $39,000 per year, with a national average of $53,556. In 2022, 22% of Canadian and US homes sold were professionally staged, achieving sales of 15-20% over list price. Staged homes in Canada sell up to 11 times faster and for 3% over the anticipated price. Toronto staging costs range between $500 and $5,500, which is about 1-3% of the list price.

How Home Staging Businesses Work

A home staging business makes money by charging clients for services rendered, starting with an initial consultation. Additional services can be billed on an hourly basis. The home stager’s role is to make homes more appealing by highlighting their best features, which can significantly affect the speed and price of sales.

While starting a home staging business requires hard work, diligence, and strategic planning, it comes with pros such as having services in demand regardless of the real estate market’s performance and ease of marketing through networking.

Stager Income Potential

  • Hourly Earnings: Experts earn over $20 an hour.
  • Annual Income: Stagers generally make $49,616 annually, with some earning up to $80,500.
  • Sales Impact: Home sellers can gain $10,000-$75,000 using professional stagers.

Factors that impact home stager pay include experience, certification, and a solid reputation. Being endorsed and bonded also adds credibility and instills trust in potential clients.


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