Installation of Facebook Pixel Add-on
- Install the Facebook Pixel add-on.
- Ensure it is set to Active in the list of installed add-ons.
- Connect data sources in Events Manager.
- Add your pixel name and website URL, then click Continue.
Manually Adding a Facebook Pixel to Your Website
To manually add a Facebook pixel:
- Go to Events Manager.
- Click "Connect data sources" and select Web.
- Copy your Facebook Pixel Tracking Code.
- Paste the tracking code before the closing head tag on every page of your website.
What Is a Facebook Pixel and Why Use It?
- A Facebook pixel is an analytics tool that measures the effectiveness of your ads.
- It tracks visitors’ activity on your site.
- A pixel helps you serve ads, create custom audiences, and measure ad campaign effectiveness.
Connecting your Facebook Pixel
To connect your Facebook pixel:
- Go to your Facebook Events Manager.
- Click "Connect Data Sources" and select Web.
- Create a Facebook Pixel and click Connect.
How Does the Facebook Pixel Work?
- The Facebook pixel places and triggers cookies to track users across platforms.
- Activate the pixel by installing the base code on your website pages.
Facebook Pixel Installation Guide Layout
Contents:
- Facebook Pixel FAQ
- Creating a Facebook Pixel
- Installing Facebook Pixel on your Website
- Tracking Actions with Facebook Pixel Events
- Verifying Facebook Pixel Works
- Troubleshooting Your Facebook Pixel
Prerequisites for Installing Facebook Pixel
- Have an internet site and Onepage account.
- Possess an account with the Facebook Business Manager.
AdShark Assistance with Facebook Pixel
The Facebook pixel measures ad effectiveness, tracks site interactions, and retargets customers.