An account manager is responsible for managing customer accounts and is the main point of contact between a business and its clients. To become an effective account manager:
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Research the role to understand the responsibilities. Account managers attract new clients, retain existing ones, and ensure customer satisfaction.
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Develop skills in communication, problem-solving, data analysis and critical thinking. These competencies help build client relationships.
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Consider a business or marketing degree, although not always required for entry-level positions. Relevant experience and soft skills are valued.
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Network with professionals to learn best practices for account management. Join industry associations to build connections.
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Take account management training to create sales plans that benefit both company and customers. Focus on the entire client relationship.
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Have a patient, solutions-oriented mindset. Juggle multiple accounts efficiently despite pressure.
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Continuously develop abilities to stand out. Building strong client relationships and overcoming obstacles differentiate great account managers.
Essential Skills for Account Managers
What skills make a good account manager? To succeed as an account manager, you need to have sales, marketing, communication, customer service, technical, leadership, and analytical skills. Essential account manager skills vary for each industry. The top 10 most cited skills in order of importance are: 1. Listening. 2. Problem-solving. 3. Strategic thinking.
Identifying a Bad Account Manager
What makes a bad account manager? A bad account manager reacts instead of controlling situations. They respond when things go wrong without authority over what happens next, putting out fires instead of preventing them. A good account manager plans around priorities, schedules time for important activities, and sets and hits measurable goals.