To become an authorized Nike retailer, you can apply using the company’s online retailer application form. With Nike, you will need to already have a business license from your local government, and you need to have a retail storefront.
While only 4% of shoes and sneakers are bought upon release for resale, the market benefits from part-time workers and entrepreneurs operating in different channels.
If you’d like to become an authorized Nike dealer, the first thing you’ll need is a physical store, as online retailers aren’t eligible. If you’re already running a store, head to Nike’s Electronic Retailer Application website, create a user account, and begin your application. Once you’re done, it can take up to two months to receive a response, so be patient.
You are free to resell any lawfully purchased item and you are not required to purchase from an authorized source, but doing so ensures the best chances that you are dealing in legit product.
Steps to Register as an Authorized Nike Reseller
- Go to Nike’s website and create an account. You’ll need to provide some basic information about your store, including your store name, address, and contact information.
An Authorized Nike Reseller is a business or individual authorized by Nike to purchase and resell Nike products. Authorized resellers are typically located in retail stores and websites, and they have access to the full range of Nike products.
Sneaker resellers have quietly been making massive side hustle income as a result of taking advantage of a huge market opportunity. The industry average for retailer margins is approximately 50%, which means a brand like Adidas or Nike sells a $100 shoe to their partners for $50.
Establishing a Sneaker Retail Business
Before you start a sneaker store, research if the sneaker market is viable in your area. Understand the sneaker industry and what sells by reading industry publications and websites, and attending trade shows.
Choose a location considering demographics of your target market and the type of store you want to open.
It’s difficult to start an elite sneaker store. Analyze competitors, assess product quality and demand, study the product range, and pricing policies.
To open a Nike showroom, firstly secure a large retail space in a prime spot with a wide window. Secondly, organize startup funds for franchise fees and inventory. If you already have an existing store, apply for Nike distributorship to sell their products. The profit margin for running shoes stays around 20% as their demand and pricing help keep it stable for shoe retail owners.
Nike evaluates applications rigorously to meet distribution standards. You must have a government-issued business license for Nike to consider your submission. There’s no fee to apply. Trade terms depend on assessed risk, distribution requirements, and product types.
The Nike application process for authorized retailers can be complicated with incomplete forms rejected. Decisions also take up to 60 days.
Nike had 1046 total retail stores globally as of May 2022, with around 350 in the U.S.
Most Nike stores now operate through the Nike Marketplace Partner program instead of franchises.