Understanding the Importance of a Logo
A logo represents your brand. Invest time and capital in learning how to come up with one for your business. Contact experts at BryteBridge Nonprofit Solutions for help creating custom branding and logos.
Finding Inspiration
The best thing to do is look at your competition and compare logos of companies you want to work with. For more inspiration, check our free logo examples or contact our branding experts.
Developing Your Logo
To develop a logo, determine what you want your company to stand for, as this will guide the visual language. Collect information about the company, such as its activities, unique selling points, and target audience.
- Make a list of adjectives to describe the brand you want to create.
- Avoid making it look identical to another brand’s logo.
Learn 5 ways to come up with powerful logo ideas and concepts:
- Memorability
- Association with company
- Easy perception
- Uniqueness
- Simplicity
Brainstorm for ideas and create sketches, focusing on a black and white design. Later, you can add color, preferably using only one or two shades.
Seeking Further Guidance
Check out our guide on how to design a logo!
The Evolution and Components of Logos
Logos originated in antiquity as shields and images on products. Over time, logos have evolved to become simpler, reflecting our increasingly complex lives. For example, changes in customer preferences influenced modern design trends.
A logo can be abstract, figurative, or a wordmark, and its components include color, shape, icon, and font. Colors convey messages, shapes provide a sense of feel, icons represent your business, and fonts should complement icons. Good logos feature unified designs that resonate with the company’s brand identity.
The Role of Logos in Branding
Logos, branding, and identity are interconnected. Branding shapes the public’s perception of a company, identity gives it personality, and logos symbolize both identity and branding. A logo aids in the identification and promotion of a company or product.