Your business name must reflect your core values and guide your brand identity to stand out in the industry.
Steps for Finding a Unique Business Name
- Importance of Attractive Business Name
- 7 Steps to Naming a Business
- How to Own and Register a Business Name
A company’s trade name may differ from its legal business name, and unique business names are vital for differentiation.
Legal Business Name vs. Trade Name
- Legal business name: Reflects entity ownership
- Trade name: Represents the business publicly
To succeed, a business needs a unique name regardless of size. Consider the following tips when naming a new company:
- Avoid hard-to-spell names.
- Don’t limit future growth.
- Pick a meaningful name.
- Conduct a trademark search.
- Ensure your name has an available .com domain.
How to Ensure a Business Name is Unique
Understand the 5 ingredients of a unique company name, such as timelessness and memorability. Use Shopify’s free brand name generator for quick suggestions.
Ingredients of a Unique Company Name
- Timeless
- Memorable
Internet Searches for Business Names
Thoroughly check the availability of your desired name online and on social media platforms. Make sure to secure your chosen name by registering it properly.
Choosing a Brand Name: 12 Key Questions
Consider these questions when finalizing your brand name choices:
- Is my name simple?
- How does it sound out loud?
Remember, a unique business name is crucial for customer recognition and branding success.