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- Referrals and Qualifications:
- Hospice care is available 24/7.
- Studies show some patients live longer with hospice services.
- Visit lengths vary by patient and family needs.
- Anyone can refer to hospice if qualified.
- To qualify, a person must have six months or less to live.
- Marketing Strategies:
- Hospice care builds connections through understanding community needs and demographics.
- Develop sales and marketing strategies to reach potential clients.
- Promote through healthcare relationships and community outreach.
- Qualify patients through medical referrals.
- Rank highly in search engines with proven tactics.
- Community Engagement:
- Promote through community newspapers and appearances.
- Host informational events addressing misconceptions.
- Collaborate with local organizations to maximize outreach.
- Establishing and Maintaining Census:
- A hospice census is patients a hospice cares for.
- Average daily census (ADC) is the daily patients a facility cares for.
- Strategies to improve appeal:
- Make the referral process easy and obstacle-free.
- Ensure standardized hospice referral processes.
- Use automated referral software.
- Establish a positive environment for occupants, staff, and guests.
- Challenges and Strategies:
- Strategies to improve a nursing home census.
- Balancing staffing, reimbursement, regulatory requirements.
- Importance of maintaining a high nursing home census.
- Building a new hospice is financially rewarding if done correctly.
- Marketing networks are crucial for patient referrals.
- Maintaining a high census is essential for a hospice’s financial health and funding.
- Balancing requirements and care quality is vital for maintaining a strong census.
