Initiating a chiropractic business can involve substantial financial commitment. Our extensive research and hands-on experience have revealed an estimated starting cost of approximately $39000 for launching such a business.
As you launch your business, consider:
- Business insurance to protect your practice;
- Setting up bookkeeping to track revenue and expenses.
Whether you’re just starting or have a large established business, there are opportunities for growth with new practitioners, telehealth, and beyond. Here are some tips for how to grow a chiropractic business:
- Expand your online presence;
- Outsource your insurance billing;
- Offer free new patient alignment checks.
And the industry is growing as 35 million Americans seek professional chiropractic care every year. We’ve outlined some top strategies you can implement to improve your chiropractic business:
- Expand your chiropractic services;
- Listen to your patients;
- Use surveys and suggestion boxes.
Marketing Strategies for Chiropractors
How do I market myself as a chiropractor? These nine chiropractic marketing strategies can get you started:
- Build Client Relationships.
- Use Video and Content Marketing.
- Ramp Up Social Media Presence.
- Host Free Educational Events.
Get Listed in the Right Places. The first thing that any chiropractor should do is get themselves listed in as many online directories as possible. This not only helps people to find them but also reinforces to search engines that a business is legitimate.
Add Specific Information. Your business listing must include the key information people are searching for, like your location, hours, services, phone number, and website.