Marketing Strategies for Recording Studio Business
Marketing directly to bands and artists is an excellent way to find new clients. Contact them through streaming sites where you can message the band. Independent artists, producers, and amateur musicians are common early clients. Offer song critiques to build trust and get return business.
Establishing Yourself Locally
Establish yourself locally first. Be active in the music community. As your skills improve, so do client opportunities. Remain active by critiquing songs or offering services. Share opportunities with competing studios to expand client base. It’s up to you to make a name for yourself.
Equipment and Quality
Invest in quality equipment to stand out. Test your recording quality before using your studio professionally. Choose and setup your space carefully for best sound. Soundproof as much as possible for clear and concise recordings. Automate processes to eliminate manual labor and make time for important work.
Building Client Base and Growth
Offer free recording sessions to build your skills and portfolio. Differentiate yourself by focusing on a niche market. Create a marketing strategy, website and use social media to reach potential clients. Host a launch party to build awareness. Spend time honing your skills before seeking clients.
Generating Revenue and Growth
Follow up repeatedly with potential clients. Attend industry events. Offer mixing services on sites like SoundBetter. As skills improve, so do client opportunities. Getting clients is essential for profitability. A studio can potentially exceed $100,000 per year in profit after expenses and taxes.
Establishing Business Partnerships
The more partners you find to develop your business, the more orders you will receive – a fact! Even competing studios can be partners, for example if you’re a specialist in rock music but keep getting requests to record hip-hop.
Series on Growing Your Recording Studio Business
How do you get enough clients so you can finally make the leap to full-time audio entrepreneur? How can you build a large enough client base to have the peace-of-mind to sleep well at night? In this series, we’ll be tackling this issue head-on. Our goal is for this series if for you have clarity on what steps you need to take in order to make this career an attainable goal instead of just a pipe-dream.