As a roofing company owner, you’re always looking for ways to increase sales and stay ahead of the competition. Know your unique selling points. Share customer testimonials across several platforms. Present yourself professionally. Refine your sales pitch. Use drones to canvass neighborhoods. Sell solutions to roofing problems. Provide quality work and great customer service to generate return business. Stay organized with an accessible system to enable speedy follow-up. Invest in lead generation through websites, blogs, email, social media, and online ads. Improve your roofing sales skills by becoming an expert on your products and company.
Gaining Customers Through Referrals and Marketing
Customer referrals are the number one option if you’re wondering how to get free roofing leads. In our research, we discovered that an average of 36% of a roofing company’s leads come from customer referrals. At the end of a successful roofing sales process comes closing deals, which can be both beneficial to you and your customers.
Follow the tips no matter whether you want to lower your roofing marketing expenses or try out something new when it comes to the sales process. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready roofing leads and spend 33% less money on making sales. Leverage customer testimonials to build social credibility and, in turn, increase roofing sales.
Homeowners want a hassle-free experience of getting their roofs fixed. Make the onboarding process seamless.
Facebook Lead Generation
Facebook Roofing Lead Tip #1: Use paid Facebook ads. Create a Facebook ad for your business that links back to your website, includes a phone number to call, or includes a contact form that Facebook users can directly fill out.
Expanding Your Roofing Business
Consider expanding your services beyond traditional roofing to stand out from competitors and attract a wider range of customers. This could include offering solar panel installations, gutter cleaning, or even home renovations.
Tips for Scaling Your Roofing Business
- Perform Great Work
- Find the Right Supplier(s)
- Invest in Digital Marketing
- Work with a Consultant
- Do Good Work
Establishing Online Presence
One of the primary ways on how you will be able to expand your roofing business online is by creating an official website. Qualities Of A Good Website:
- Clear Identity
- Informative
- Easy to Navigate
You will need software to help you bring your business forward. Osha has introduced roofer software which is widely used by most business bodies because of its accuracy and effectiveness. In addition, we have free-of-cost chat support.
Innovative Equipment for Growth
The Equipter RB4000 is a cutting-edge roofing tool taking the industry by storm. Asking questions of your roofing peers is wise, and there are many resources to connect you with other roofing business owners.
Forum Contribution
Hi everyone, I have taken over a roofing business over the last two years. Everything has been going great. I’m looking to expand geographically and higher volume like: subdivisions, row townhouses, commercial builds, and warehouses.
Industry Overview
The roofing industry is composed of approximately 150,000 roofers. Increase brand awareness and dominate search engine rankings.