Approach to Wine Knowledge
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Study the Basics:
- Structure of list, wine styles, presentation
- Tips to manage selection
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Organizing a Wine List:
- Arranging by categories: sparkling, rosé, white, red
- Further organization by grape, style, flavor, country, or region
Simple Wine List Creation
- Definition of Simple Wine List:
- Curated selection focusing on quality, value, accessibility
- Benefits:
- Makes selection less intimidating
- Offers better value for money
Organizing a Wine List: Three Approaches
- Kristy Macdonald’s Philosophy:
- Challenges in creating a wine list
- Considerations: location, audience, program size
- Wine by the Glass:
- Showcasing popular styles
- Not always the best value in groups
- Typical Wine List Structure:
- Starting with sparkling, then whites, then reds
- Basics: structure, styles, presentation
Tips for Making a Wine List
- Dos and Don’ts:
- Avoid organizing by price
- Start with 2-12 "by the glass" wines
- Include regional classics and guest favorites in your selection
Understanding Customer Base
- Building a Successful List:
- Selecting the right varietals and price points
- Enhancing guest experience and reputation
Conclusion
- The key to a successful wine list is a strategic and customer-focused selection process.