How Do I Learn Wine Lists?

Approach to Wine Knowledge

  • Study the Basics:

    • Structure of list, wine styles, presentation
    • Tips to manage selection
  • Organizing a Wine List:

    • Arranging by categories: sparkling, rosé, white, red
    • Further organization by grape, style, flavor, country, or region

Simple Wine List Creation

  • Definition of Simple Wine List:
    • Curated selection focusing on quality, value, accessibility
  • Benefits:
    • Makes selection less intimidating
    • Offers better value for money

Organizing a Wine List: Three Approaches

  1. Kristy Macdonald’s Philosophy:
    • Challenges in creating a wine list
    • Considerations: location, audience, program size
  2. Wine by the Glass:
    • Showcasing popular styles
    • Not always the best value in groups
  3. Typical Wine List Structure:
    • Starting with sparkling, then whites, then reds
    • Basics: structure, styles, presentation

Tips for Making a Wine List

  • Dos and Don’ts:
    • Avoid organizing by price
    • Start with 2-12 "by the glass" wines
    • Include regional classics and guest favorites in your selection

Understanding Customer Base

  • Building a Successful List:
    • Selecting the right varietals and price points
    • Enhancing guest experience and reputation

Conclusion

  • The key to a successful wine list is a strategic and customer-focused selection process.

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