An Etsy shop name should reflect your brand. Etsy buyers cannot see your real name, only the shop name. When selecting a name, make it original, memorable, and SEO-friendly.
Availability and Changing Your Shop Name
To check if a name is available, type it in during shop creation and click “Check Availability”. An unavailable name will prompt you to try a different one, which may be due to it already existing or exceeding 20 characters.
To change your shop name, submit a request to Etsy Support. Your shop title, located under the shop name, can describe your items in 55 characters.
Etsy Search uses keywords in listings when ranking them.
Inspiration for Your Shop Name
A cute Etsy name should be memorable and unique. It should reflect your brand and products. For example, jewelry shops could include words like “sparkle” and vintage shops “retro”. Some examples are Ink&Thread, HappyRainDrops, and HomemadeHaven.
Focus on your interests and personality when brainstorming names. Combine words that represent you, like “Adorable” and “Mugs”. You can use your real name, but a username is required and cannot be changed.