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Stand Out with Unique Offers
- Offer unique flavors to stand out from the crowd.
- Decorate your store with an informative standee and board, and put up offers at the window wall to grab the attention of passing visitors.
Enhance Online Presence
- Social media allows businesses to maximize visibility, build relationships with customers, and create a strong brand identity.
- Consider using biodegradable cups, spoons, and containers made from paper or cornstarch.
- Cross-promotion is a strategy where businesses work together to promote each other.
- Build an engaging website showcasing your products, location, hours, and pricing, which should include customer reviews, upcoming events, and promotions.
- Make sure your website is mobile-friendly and optimized for search engines to increase visibility.
- Promote your ice cream shop online via blogs and social media platforms.
- Leverage short videos on social media that explain the uniqueness of your recipes.
Local Marketing and Community Engagement
- Make use of attractive handbills to create awareness and give direction to your shop.
- Position signage at strategic places in and around the city.
- Put up a ‘Flavour-Of-The-Day’ and offer a sample to taste to every visitor.
- Sponsor a child’s charity event, since ice cream is a treat for kids.
- Ice cream preferences vary by age and gender.
Encourage Customer Interaction
- Provide an engaging and educational experience to attract new customers and boost your sales.
- Organizing interactive workshops where customers can learn to make their own ice cream allows participants to unleash their creativity while learning about different flavors and techniques.
- Share captivating visuals of your ice cream creations on social media, whether it’s a swirl of soft serve or a scoop of a unique flavor.