Getting Started with Whiskey Production
There are a few things you need to do to start producing whiskey.
- Find a distillery to partner with or produce your whiskey.
- Design your label and packaging.
- Get your packaging printed.
- Distribute to stores and bars.
Legality of Whiskey Production
Can you make whiskey legally? Federal law prohibits home distilling of spirits like whiskey, which are taxed much higher than beer or wine.
Starting Your Own Whiskey Brand
How do you start a whiskey brand? Starting your own whiskey brand requires thorough research, careful planning, and attention to legal requirements.
- Educate yourself about the whiskey industry, its production methods, and market trends.
- Develop a clear vision for your brand, including its target audience, personality, and unique selling points.
If you are going to start your own whiskey brand, you should have a set plan. With these tips, you’ll be able to set up your whiskey brand efficiently.
While distilling, work on advertising. More than social media is needed – ads on magazines, etc.
Expect regulations and permits to manufacture, ship, or own a distillery. State regulations vary.
Research the market, competitors, and potential customers. Then plan – name, costs, target audience, pricing. Form a legal entity and register your business structure.
The key steps are market research and business planning. This covers costs, structure, and strategy before production. Starting even a small commercial brewery can cost $50,000.
Costs to create a brand compare to buying a barrel: $7,500-$15,000. Seek expert advice to secure funding, as traditional loans may not work.
The 90-minute digital session, moderated by a journalist, features entrepreneurs discussing what it takes to launch a whisky brand today. Identify and clearly set out your business intent early on to convey your brand message to distributors and investors.