How Do I Market Myself as a Private Investigator? Starting a Private Investigation Firm

To start a private investigation firm:

  1. Plan your business
  2. Form it into a legal entity
  3. Register for taxes
  4. Open business bank accounts
  5. Set up accounting

To market yourself:

  • Use effective marketing strategies
  • Feature yourself on relevant websites
  • Use SEO services and reputation monitoring

Skills needed:

  • Communication
  • Problem-solving
  • Critical thinking

Services investigators offer:

  • Gather and analyze information
  • Conduct surveillance
  • Provide evidence

Main business challenges:

  • Building your brand
  • Getting adequate insurance
  • Securing accurate information

Tools investigators use:

  • Software databases
  • Public records search engines

How do I advertise myself as a private investigator?


Struggling with lead generation as a private investigator? Learn how to generate leads for your business with these lead generation tips for PIs! Keep your ROI strong year-round with exceptional Private Investigators marketing strategies! If you’re looking for a way to earn more valuable leads for your private investigation business, lead generation methods will help. These methods are designed to help your business obtain leads interested in your business.


There are a number of ways to market yourself as a private investigator. One way would be to join a professional organization such as the National Association of Private Investigators (NAPI) which has a website with a directory of private investigators. You can create a website and/or blog to promote your business and list your services.

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